# Ampy

> Mission control for B2B distribution. Your content isn't underperforming — it's under-distributed.

## What Ampy Is
Ampy is mission control for B2B distribution. Each customer gets a custom Mission Control connecting ad platforms (LinkedIn, Google, Meta), website analytics, and social presence. Built-in playbooks handle strategy. An AI operator handles execution.

Founded by Karl Newlin — 12+ years leading growth at Stripe ($30M+ global paid social), Carta ($30M → $150M ARR), Step (0 to 1M users in 6 months), Gusto (thousands to 60K+ users). Ampy is the distribution operation he saw work at scale, rebuilt for lean B2B teams.

## The Problem
Lean B2B marketing teams (1-5 people) know what to do — run story arcs, amplify content, coordinate brand across channels, measure account penetration. They don't have the hands. Distribution is scattered across 12 browser tabs. The data never connects. The playbooks sit in docs labeled "when we have bandwidth." That bandwidth never comes.

## How It Works
1. **Playbook** — Activate proven distribution strategies: Story Arcs (sequenced TLAs), Brand Distribution (cross-platform), Account Penetration (multi-touch to named accounts), Content Amplification (organic → paid).
2. **Mission Control** — One custom dashboard connecting every distribution channel. Your data, your database, your playbook.
3. **AI Operator** — Ampy's AI operator monitors, adjusts, publishes, and optimizes. You set strategy. It runs the operation.

## Who It's For
- **Primary**: B2B SaaS Founders (Series A-B) who need distribution without hiring a department
- **Secondary**: Head of Marketing / Demand Gen at B2B SaaS (50-5,000 employees)

## Key Concept: Recognition = Reach × Frequency × Sequence
Most B2B content reaches 2-3% of its intended audience. The problem isn't content quality — it's the operating model. 4-5 disconnected tools, manual coordination, 60% of time on ops instead of strategy. Ampy sits above as the orchestration layer.

## Key Pages
- Homepage: https://goampy.com
- Features: https://goampy.com/features
- How It Works: https://goampy.com/how-it-works
- Playbooks: https://goampy.com/playbooks
- About: https://goampy.com/about
- Karl Newlin (Founder): https://goampy.com/about/karl-newlin
- FAQ: https://goampy.com/faq
- Contact: https://goampy.com/contact

## Resources

### ABM & Account Strategy
- What Is Account-Based Marketing? The B2B Marketer's Guide: https://goampy.com/resources/what-is-account-based-marketing
- Account-Based Marketing on LinkedIn — Complete Guide: https://goampy.com/resources/account-based-marketing-linkedin
- Account Penetration Strategy for B2B: https://goampy.com/resources/account-penetration-strategy
- Measuring Account Penetration — The North Star ABM Metric: https://goampy.com/resources/measuring-account-penetration
- Advanced Account Penetration — The Frequency Squeeze: https://goampy.com/resources/advanced-account-penetration
- The Ampy Glossary: B2B Distribution & ABM Terminology: https://goampy.com/resources/the-ampy-glossary-b2b-distribution-abm-terminology

### LinkedIn Ads & Distribution
- What Are Sequenced LinkedIn Ads?: https://goampy.com/resources/what-are-sequenced-linkedin-ads
- Can You Sequence Ads on LinkedIn?: https://goampy.com/resources/sequence-ads-linkedin
- The Story Arc Methodology for LinkedIn: https://goampy.com/resources/story-arc-methodology
- Thought Leader Ads Guide (2026): https://goampy.com/resources/thought-leader-ads
- LinkedIn Ad Formats for ABM: https://goampy.com/resources/linkedin-ad-formats-abm
- The LinkedIn Organic Reach Crisis: https://goampy.com/resources/linkedin-organic-reach-crisis

### B2B Strategy
- Executive Influence vs Corporate Brand — The Trust Gap: https://goampy.com/resources/executive-influence-vs-corporate-brand

### Competitive Comparisons
- Ampy vs. Hiring a Demand Gen Manager: The Real Cost Comparison: https://goampy.com/resources/ampy-vs-hiring-demand-gen-manager
- Ampy vs. Using a Growth Marketing Agency: When Each Makes Sense: https://goampy.com/resources/ampy-vs-agency-b2b-distribution
- Ampy vs Metadata.io: https://goampy.com/resources/ampy-vs-metadata
- Ampy vs RollWorks: https://goampy.com/resources/ampy-vs-rollworks
- Ampy vs 6sense: https://goampy.com/resources/ampy-vs-6sense
- Ampy vs ZenABM: https://goampy.com/resources/ampy-vs-zenabm
- Ampy vs Manual TLA Setup: https://goampy.com/resources/ampy-vs-manual-tla-setup
- Ampy vs LinkedIn Campaign Manager: https://goampy.com/resources/ampy-vs-linkedin-campaign-manager

## Social
- LinkedIn (Company): https://www.linkedin.com/company/goampy/
- LinkedIn (Karl Newlin): https://www.linkedin.com/in/karlnewlin/